There is no question that SEO (Search Engine Optimization) is key to any modern practice web presence. SEO improves how your practice’s website performs in search engines. Officite SEO specialists will formulate a solid strategy based on keyword research, your current ranking, available budget and your competition. Keeping SEO best practices in mind, your practice website will be optimized with compelling content and back-end data to help boost your ROI.
A strong search marketing plan utilizes SEO and PPC (Pay-Per-Click) ads together to boost the plan’s effectiveness. PPC ads are a form of paid advertising through search engines like Google. You place monetary bids for keywords to come up in search results and only spend when your ads are clicked on. Officite creates ads that showcase your practice to encourage users to click through to your website.
SEO and PPC combined makes the difference between your website being buried pages back to appearing where patients will actually see it! Search marketing is both an art and a science, requiring specialized skill. Officite can help you develop a comprehensive program that produces results while accommodating your budget.Contact us now to learn more about how a balanced practice search marketing program can turn your website into a workhorse.