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3 Benefits of Employee Advocacy on Social Media

By: Melody Gandy-Bohr

You couldn’t run your practice without your dedicated team of employees. Why should it be any different with your social media presence? Employee advocates help a business grow in size and quality. With their help, your practice will be visible to patients who would have been out of your reach and build a better reputation. Here are three ways employee advocacy will help you build a strong social media presence.

What is Employee Advocacy?

Employee advocacy means your employees can share your content on their social networks. Their passion for your practice goes beyond good feelings. It can boost the bottom line of your business.

  1. People Trust Online Recommendations

88% of people trust online reviews as much as personal recommendations. Word of mouth is still the most popular way people find a medical practice, but people often verify those recommendations online. An employee’s followers already trust them. When an employee shares your content, it boosts that trust even further. When an employee’s online follower discovers your content, it feels authentic and trustworthy.

  1. Increased Reach and Engagement

When employees share your content, your practice’s social media reach grows. Studies show content shared by employees gets two times higher click-through-rate. Even if it’s the same content you already shared on your company social media page.

  1. Employee Loyalty

Nothing shows respect for your employees like involving them in your marketing efforts. Your practice will enjoy energized and confident employees invested in helping you grow. Employee advocacy encourages positive, loyal employees. This is win-win for your practice, employees, and patients.

Employee advocacy on social media can increase the number of new patients you can reach. It builds trust in your business beyond standard online reviews and encourages a positive company culture. Find out more ways to boost your practice’s performance on social media by reaching out to Officite today.

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One Comment

  1. Mark Johnson Says :
    Posted on September 21, 2017 at 6:24 am

    Thanks for the interesting post! The healthcare marketers should follow the given employee advocacy on social media to get a strong social media presence.

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