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In early 2016, PBS called healthcare hacking an “epidemic,” citing the biggest cybersecurity breach in healthcare, along with dozens of others scattered throughout the year. The U.S. Department of Health and Human Services estimated that an average of four data breaches were occurring each week by March of 2016.

This poses a sobering question:

How can institutions like hospitals and healthcare facilities stay secure?

(more…)

By: Jim Rogers

Search engines are today’s most important source of information. Especially when searching for a local practice.

Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question:

How long does it take to get to that first page? (more…)

Woman with glasses smiling

Keeping patients engaged with your practice makes better health outcomes much more likely. Engaged patients also report higher levels of satisfaction with their dentist. It can be hard to keep them engaged when many only come to your practice for a few appointments per year.
Here is what you can do to keep patients engaged between appointments.

Cell Phone with headphones next to it

How long does it take to get results with SEO?

It’s one of the most common questions we get from clients.

It’s a valid concern because SEO can be a significant financial investment for many practices.

But SEO is a long-term strategy – not a set-it-and-forget-it addition to your website.

For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.

Guy leaning over woman with glasses looking at a computer screen

It’s a bit of a trick question. The best time to reach new patients is the time that they choose for themselves. To be visible when they make that choice, you’ll need to rank high in the search results that they’ll find. (more…)

2 guys 1 girl looking at their cellphones

You couldn’t run your practice without your dedicated team of employees. Why should it be any different with your social media presence?
Employee advocates help a business grow in size and quality. With their help, your practice will be visible to patients who would have been out of your reach and build a better reputation. Here are three ways employee advocacy will help you build a strong social media presence.

Girl with yellow shirt typing on laptop

Millennials (born 1980 to 2000) are the “always-connected” generation. This tech savvy group is more active on social media than any other generation. They make-up about 80 million people in the USA and have an estimated $2.45 US trillion in spending power.

ADA Website Accessibility

The focus of “ADA compliant” websites has become a hot topic of discussion lately. You’ve likely heard of the issue by now, but perhaps you’re not entirely sure what it means for your practice. Is it really true that a few simple mistakes can land you in legal hot water? (more…)

New Patient Journey

The world of practice marketing is a lot different than it was 10 years ago. Though word of mouth is still very powerful, many of your patients will have found you somewhere on the internet. Believe it or not, where they find you online can change how they view your practice, and can even influence whether or not they schedule an appointment.

Search engine optimization is constantly evolving, making optimizing a website a challenge even for SEO experts. These experts agree that a strong SEO strategy  is more important than following the latest trend. Meta tags are the foundation of on-page SEO, title tags being the most important.